The Exhibition Hall, as both department store and public event space, aims to re-establish the historic Kuwaiti connection between culture and commerce to form a contemporary public forum for the city.Comprising 9,400m² over three floors, the Exhibition Hall will be suffused with natural light during the day, and present a glowing aspect to the street at night through a new translucent façade.

A series of galleries - reminiscent of the long passages of the Souk - will introduce a space which brands can develop as they wish. Multifunctional partition walls with circular cut outs will accommodate transversal access and offer exciting shifting views. Within this polymorphous environment customers will discover curated galleries devoted to cultural events.

The Exhibition Hall continues OMA longstanding interest in inventing new possibilities for retail spaces, which includes the Prada Epicentres in New York and Los Angeles, department store boutique designs for Viktor & Rolf and Coach, and an exhibition on the history of Galeries Lafayette in Paris.