24-HOUR MUSEUM, FRANCE, PARIS, 2012
Experimental museum with Francesco Vezzoli and Prada
Perret's winding stair

For the 24-Hour Museum, AMO collaborated with Prada and artist Francesco Vezzoli to transform the 1937 Palais d'Iéna into the venue for a social and architectural laboratory, featuring an opening night party, public and press tours, and visits by schoolchildren. AMO designed the mise-en-scene of the modernist pavilion, by Auguste Perret, using the various spaces to stage - and interrogate - the three types of museums spaces that are predominant today.

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1. Experimental/contemporary
A large pink neon cage turns the main space into a psychedelic concrete and metal nave. It hosts the majority of Vezzoli "statues" - foamboard classical figures with the faces of contemporary celebrities stuck on - and the gala dinner.

2. Classic/propagandistic
The curved concrete stair features a single centerpiece "statue" in front of three huge red curtains. For the cocktails.

3. Forgotten/storage
Inspired by inaccessible but precious museum archives, and located in a hidden part of the ground floor, this space - which AMO called the "Salon des Refusés" - is used as a small scale disco, accessible through a row of green velvet curtains.

The result is an ephemeral "total museum" that hosts a sequence of rituals unfolding through the 24 hours.

Read more in the brochure.

The Prada 24-Hour Museum site.

FACT SHEET

Location:
Paris, Palais d'Iéna - Comité économique et social européen (CESE)

Status:
Completed

Program:
Temporary exhibition - event space



COLLABORATORS

Prada Engineering
Mauro Meroni, Larsen Montenesi

Artist:
Francesco Vezzoli



CREDITS

Partner-in-charge:
Rem Koolhaas

Associate-in-charge:
Ippolito Pestellini Laparelli

Team:
Fausto Fantinuoli, Alice Gregoire, Midori Hasuike



PRESS
New York Times Style Magazine, January 2012
Domus, January 2012