Jacquemus Shop-in-Shop

The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material. Drawing from the brand’s origins in the south of France, AMO aimed to capture the atmosphere of Jacquemus’ native Provence through the materiality of the spaces. Instead of working with form and deciding on the materials afterwards, the materials were chosen at the outset, guiding the shape of the space through the design process.