© Agostino Osio

2014 FW Prada Men's and Women's Show – Stage


The process of designing a set for a fashion show strongly resonates with the one of theatrical performance: in both cases characters, space, costumes, music and lights come together into a single concept, each one contributing to the unique experience of the audience.

For the FW 2014 Men/Women Show, AMO designs a set as an experimental and informal stage for performance.