© Marco Cappelletti
Bershka Vittorio Emanuele
The rise of online shopping has not brought about the anticipated demise of the brick-and-mortar store. On the contrary, it exalted its relevance. No longer merely displaying and stocking merchandise, the store emerges as a space of rediscovered architectural quality in which online and in-person shopping find a mutually stimulating coexistence.
2023
2022
1:1 mock-up