FW2016 - SS2017 Prada Shows

In the Fall/Winter 2016 shows the division between the role of the audience and actor is blurring: all have become players in the same secular ceremony of the fashion show. No longer relegated to passive observer, the spectator is now an active participant in the events unfolding in front of them. The set for the Spring/Summer 2017 Prada show designed by AMO is conceived as layers of diverse architectures. The new space is built over the remnants of the previous season which serves as both a foundation, and visible background, for the current scenography.