The Image of Europe

The creation of the European Union will ultimately be recorded as one of history's quietest revolutions. Europe's reticence has clearly had its benefits: the European Union has already – without fanfair or retribution – become the largest economy on earth, its population nearing 500 million – almost twice that of the world's last remaining 'super power.' But increasingly, as the EU grows in size and importance, the ineffectiveness of its communication is proving to be a serious political liability that weakens its external manifestations and has unnecessarily eroded its internal support. To mark the occasion of the Netherland's 2004 Presidency of the European Union, AMO was asked by the European Commission to create an exhibition in Brussels (which then travelled to Munich and Vienna), "The Image of Europe" celebrating an end to the EU’s inhibited iconography, its coming out…