FW2014 - SS2015 Prada Shows

Stage. The process of designing a set for a fashion show strongly resonates with the one of theatrical performance: in both cases characters, space, costumes, music and lights come together into a single concept, each one contributing to the unique experience of the audience. For the FW 2014 Men/Women Show, AMO designs a set as an experimental and informal stage for performance. As an evolution of the Fall/Winter 2014 ideal set, for the Spring/Summer 2015 catwalks, AMO investigates natural elements and their relationship to indoors. These encapsulated environments explore new forms of experience of the space and of the show by the audience.