© Copyright Off-White

Off-White Flagship Store Miami

Located at 127 NE 41 Street, in the heart of the city’s dynamic and expanding Design District, the bi-floor space has been designed by Off-White’s founder and creative director, Virgil Abloh, together with AMO.

The store holds a number of distinct aesthetic markers, including an opaque polycarbonate facade. Through this exterior layer, Off-White’s new visual marker—a pair of hands extended upward—is visible above a bright orange “X,” another of the brand’s signatures. The ‘X’ overlays the word ‘SHOP’ indicating that this is not simply a shop. Instead Abloh and AMO developed a platform for Off-White’s diverse identity, driven by Abloh’s multidisciplinary engagement.